Day 2---- Recap at FSB Saudi Arabia: New Encounters and Market Insights in the Middle East

Today marks the second day of our participation in the FSB Sports Exhibition in Riyadh, Saudi Arabia. The FieldsMaster team was delighted to reconnect with several long-time clients from Saudi Arabia and the broader Middle East region. Together, we explored the development potential of EPDM rubber surfaces in the local market and discussed how to deliver better products and more professional services to meet the growing demand.

Our clients expressed strong recognition of our products and showed great interest in future collaboration. They pointed out the difficulties in applying conventional two-component binders, which are often complicated to use on-site. In response, they were eager to try our one-component aliphatic binder, which features an external hardener system. This allows contractors to adjust the curing speed based on ambient temperature, humidity, and work schedule—offering greater flexibility and improved installation efficiency.

We also took note of the harsh summer conditions in Saudi Arabia, where temperatures can reach up to 60°C, with intense UV exposure. In such environments, standard rubber granules may fade or degrade over time. To combat this, all FieldsMaster EPDM granules are formulated with anti-UV additives and have been proven effective through long-term outdoor performance testing—making them ideal for the extreme climate in the Middle East.

At the exhibition, we showcased a full range of granule samples suited for all types of surfaces. Our colorful EPDM granules are perfect for kindergarten safety grounds and community walkways, while our high-resilience products—meeting World Athletics standards—are ideal for professional running tracks. Whether for commercial real estate or large-scale stadiums, FieldsMaster products can be customized to meet various performance needs.

One major issue in the rapidly growing Saudi EPDM market is the lack of installation experience among some buyers, leading to suboptimal results. FieldsMaster addresses this with a dual approach of 'Product + Service': not only do we supply UV-resistant EPDM granules (validated in over 8,000 projects across China), but we also offer expert installation support. From base preparation to top layer application, our team provides complete technical guidance to ensure project success.

On the second day of the exhibition, FieldsMaster reached preliminary cooperation agreements with several companies from Saudi Arabia and other Gulf countries. 'We sincerely thank every partner for their trust,' said our booth representative. 'We will continue to invest in the Middle East market, delivering real solutions through a combination of UV-resistant technology, construction services, and scenario-specific customization.‘